Module 7: Agile Project Management

08:50 – 10:50 | 120 minutes

 

 

This session presents Agile project management:

• The Agile Manifesto

• Advantages and disadvantages of iterative design

• When to choose agile as a project management method

• Agile project lifecycle / adaptive project lifecycle

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• The role of the project manager or scrum master in agile projects

• Scrum & kaizen processes

• Impact on project management and project budgets

• How to choose an agile technology vendor in Cyprus

• Risks of using agile in Cyprus

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Module 8 Digital Outsourcing and Contracting

11:10 – 12:30 | 80 minutes

 

This session provides an in-depth view at writing digital contracts for specific projects as well as larger outsourcing initiatives. It covers elements that enable a company to “own” and to control a digital initiative, such as web design, pay-per-click marketing, etc. Several contracts will be presented and their clauses explained. Components include:

• “Make or buy” decisions: When to outsource; when to hire 

• Role of the outsourced service provider / role of the contractor

• Verifying vendor capabilities: how to differentiate hype from reality

• Contract structure

• Content ownership

• Intellectual property rights

• Best practise in contract management

• Best practise in digital asset management

• Contract milestones and clauses

• Penalties and break-up clauses for non-performance

• Service-Level Agreement (SLA) contracts, including defining critical incidents, level of impact, response times, and performance levels

 

 

Module 9: Using Project & Team Management Software

12:30 – 13:10 / 14:10 – 14:30 | 40 + 20 minutes

 

 

This session reviews different options for online project management and team management. This is an effective tool for managing digital projects and initiatives for small enterprises, as it allows for multiple users to login, track progress, assign tasks, etc. We will review:

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• Jira

• Basecamp

• Asana

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Module 10: Budgets & ROI

14:30 – 15:40 | 70 minutes

 

Many enterprises cannot adequately measure digital project budgets and return on investment. This session will provide a detailed structure and analytical framework for budgeting using Microsoft Excel.

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Expenditure calculations:

• Contracts

• Cost overruns

• Financial versus time expenditure

• Opportunity costs

 

Income calculations

• Revenue

• Intangible benefits

• Long-term revenue opportunities

 

Return on Investment (ROI) methods

• Net cost basis

• Terminal / asset value basis

 

 

Module 11: A 5-Year Plan to Digital Transformation

16:00 – 17:30 | 90 minutes

 

We review the core digital operations needed for online competition in Cyprus today. These include:

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• Website development and core website features and functions

• Social media management and advertising

• Electronic Newsletters and email marketing

• Online advertising (PPC and branded)

• Search engine optimisation

• Online customer care

• Analytics and monitoring

 

We look at how rapidly the environment is changing, and how we anticipate Cypriot companies will be operating five years from now. Key issues that will be faced in the future include:

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• Big Data: How will enterprises store and extra value from big data? What types of analytics will be mined for product / service discounting, customer account regeneration, product selection and evolution?

• Customer profiling: How will databases use artificial intelligence to general customer profiles, consumption propensity, predictive marketing and tailoring special offers to customer profiles?

• Internet of Things: The IoT embeds intelligent agents into items. In the future, everything from food packaging to office materials will be tagged. Items will be traced en route, in storage and in consumption, including disposal. This fundamentally changes how suppliers view and predict ordering, replenishment, pricing, promotions, value chain, buffer stock levels, and all other related activities.

• Artificial intelligence and Intelligent agents: Right now, we depend on human agents, e.g. in a call centre, to handle customer requests. In the future, artificial intelligence will handle that automatically. This requires a standardisation of functions and much greater attention to commercial logic pathways and decision-making.

• Consolidation of Online Data: Right now, there are too many channels available, and all channels are fragmented. It is impossible, for instance, to integrate Facebook chat information and customer profiles with a standard ERP. In the future, integration will occur automatically, creating new challenges and opportunities for suppliers.