This programme addresses the complexity and challenges of customer segmentation, online marketing and inventory management for Cyprus hotelliers and travel agents.

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In an increasingly challenging sector, Cypriot travel providers much develop a much more segmented and tailored approach towards marketing. This includes:

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1. The identification of customer segments and micro-segments based on customer location and demographics; holiday opportunities; and unique selling propositions;

2. The definition of special offers tailor-made towards specific segments;

3. Direct marketing towards segments, supported by social media and content marketing;

4. Campaign monitoring, continual innovation and adaptation.

 

Today, the technology exists online to market directly at relatively low cost. This 2-day training programme will cover some of the most important issues in tourism marketing today, including:

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• Capturing customer data and developing segmented databases

• Developing high-impact newsletter marketing using Mailchimp

• Effective Facebook advertising, including retargeting and lead marketing

• Improving direct online sales via better special offers

• Improving online sales funnel performance and user / customer experience.

 

The focus of the training is on developing and deploying cost-effective tools that lead to measurable and tangible results.

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Consultancy visits will also be arranged with each participating company. The training will be led by Philip Ammerman.

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The seminar costs are covered by the Human Resources Development Authority for eligible participants. For further information, please contact:

Mr. Christos Tanteles

Cyprus Chamber of Commerce & Industry
Tel. 22-889-840
Email: christos@ccci.org.cy

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Mr. Philip Ammerman
Navigator Consulting Group
Email: info@navigator-consulting.com